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Domino's Brings the Lava to Mount St. Helens in an Extreme Delivery

Helicopter Delivers Chocolate Lava Crunch Cakes to Remote Mountain Site

In honor of Domino's(R) new Chocolate Lava Crunch Cakes, Domino's wanted to
bring the lava, chocolate lava that is, to one of America's famous volcanoes, Mount
St. Helens. With no Domino's locations in the area to deliver, Domino's decided to
go extreme by hiring a local helicopter to bring in over 1,000 Chocolate Lava
Crunch Cakes to tourists as they enjoyed breathtaking views of Mount St. Helens.

"Chocolate Lava Crunch Cakes are unique and unexpected, so we wanted to do
something extreme and unexpected for this appealing new product," said Jenny
Fouracre, Domino's spokesperson. "With people naturally thinking about hot lava
at Mount St. Helens, we thought we'd bring the lava to them. Since the nearest
Domino's location takes almost two hours to drive to, we decided to make this
extreme by flying in a helicopter to let the volcano explode...with flavors of rich
chocolate fudge!"

Domino's new Chocolate Lava Crunch Cakes, oven-baked chocolate cakes,
crunchy on the outside, with warm flowing chocolate fudge inside were inspired by a
combination of chocolate and textures. As Domino's newest permanent addition to
the menu, Chocolate Lava Crunch Cakes are sure to satisfy that chocolate craving.

    "At the Forest Learning Center we enjoyed the
    Lava Cakes brought to us the final few miles straight
    from the helicopter by our friendly UPS driver !", said
    Forest Learning Center staff member sporting a Tee-
    shirt that said   " I ate Lava.... Cakes at Mount St.

For a Domino's location near you, please visit

source: PR Newswire  &
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Dominos Lava
Crunch Cake